Ticketing Look for more investments to be made in primary ticketing

Look for more investments to be made in primary ticketing
Ticketing has been an active segment over the last two years, accounting for nine deals worth about $330 million. Eight of the nine were for companies that deal in the secondary ticketing market. Only one deal, a venture capital round landed by Showclix, was for a company that offers primary ticketing solutions. Outside of Ticketmaster’s acquisition of TicketsNow, the eight deals – seven venture capital, one debt – averaged $8.9 million.

Look for more investments to be made in primary ticketing as the Live Nation-Ticketmaster merger may mark the beginning of a new era for the secondary market. Ticketmaster is already seeking to diminish the spending captured by secondary ticketing sites and brokers. At the same time, the merger is likely to increase competition in the primary marketplace. Just last week, Ticketfly signed an online ticketing and marketing deal with the Merriweather Post Pavilion in Columbia, Md . (Ticketfly counts Social Leverage among its investors.)

Tixx.com is always looking to partner

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